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BMW Unveils New 7 Series Model Line-up

A significant updates in the model’s history.

Fri 24 April 2026

The BMW 7 Series has entered a bold new chapter, as the BMW Group reveals its latest flagship model.

Marking one of the most significant updates in the model’s history, the new 7 Series introduces technologies from BMW’s upcoming “Neue Klasse” generation, setting the tone for the brand’s future across all models.

First launched in 1977, the 7 Series has long been a pioneer in innovation, and this latest generation continues that legacy with a striking new design. Highlights include illuminated kidney grilles, crystal-style headlights and a more sculpted, minimalist exterior.

Inside, the focus is firmly on comfort and digital experience. A new panoramic iDrive system, optional Theatre Screen for rear passengers, and premium audio with Dolby Atmos create a lounge-like environment, while advanced voice control and connectivity features enhance everyday usability.

The new model also offers a wide range of powertrains, including petrol, plug-in hybrid and fully electric variants – with electric models now capable of over 700km of range (WLTP).

Safety and convenience are further improved through AI-supported driver assistance systems, including hands-free motorway driving and enhanced parking technology.

Production of the new BMW 7 Series will begin in July 2026, with the model set to reinforce BMW’s position at the forefront of the luxury automotive segment.

Customers can contact Bowker BMW for further information or click here.

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Areas served

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Areas served

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Address

  • Channel Way, On the Docks, Preston, Lancashire, PR2 2YA

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Map
Areas served

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View map