News

The BMW 7 Series has entered a bold new chapter, as the BMW Group reveals its latest flagship model.

Marking one of the most significant updates in the model’s history, the new 7 Series introduces technologies from BMW’s upcoming “Neue Klasse” generation, setting the tone for the brand’s future across all models.

First launched in 1977, the 7 Series has long been a pioneer in innovation, and this latest generation continues that legacy with a striking new design. Highlights include illuminated kidney grilles, crystal-style headlights and a more sculpted, minimalist exterior.

Inside, the focus is firmly on comfort and digital experience. A new panoramic iDrive system, optional Theatre Screen for rear passengers, and premium audio with Dolby Atmos create a lounge-like environment, while advanced voice control and connectivity features enhance everyday usability.

The new model also offers a wide range of powertrains, including petrol, plug-in hybrid and fully electric variants – with electric models now capable of over 700km of range (WLTP).

Safety and convenience are further improved through AI-supported driver assistance systems, including hands-free motorway driving and enhanced parking technology.

Production of the new BMW 7 Series will begin in July 2026, with the model set to reinforce BMW’s position at the forefront of the luxury automotive segment.